Marketing News

Orly Releases Game Day Glam Kits As LA Sparks’ First Official Nail Partner

The three-year collaboration comes as a record-breaking year for women's sports viewership and the brand’s 50th anniversary.

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By: Lianna Albrizio

Associate Editor

Los Angeles-based nail brand Orly is celebrating 50 years in business – and women in sports – by becoming LA Sparks’ first official nail partner. The three-year collaboration comes during a record-breaking year for women’s sports viewership and positions Orly at the forefront of a cultural moment where athletes are shaping beauty trends, brand storytelling and fan engagement, the brand says. Custom Player Nail Looks Orly and the Sparks will debut custom player nail looks, behin...

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